Vivian Reding, the European Commissioner for Justice, Fundamental Rights and Citizenship said, ‘Any company which wants to utilise the European market of 500 million citizens – which we’ve made borderless, a golden opportunity – then the European rules apply. Citizens should have the possibility of buying into more extensive use of their data – but that should be their freedom to choose, not done by a sneaking way of taking the freedom away from the citizens.'”
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