Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. “The Age of Surveillance Capitalism,” reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism?
In this documentary, Zuboff takes the lid off Google and Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain control of their data?
It is 2000, and the dot.com crisis has caused deep wounds. How will startup Google survive the bursting of the internet bubble? Founders Larry Page and Sergey Brin don’t know anymore how to turn the tide. By chance, Google discovers that the “residual data” that people leave behind in their searches on the internet is very precious and tradable.
This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: “surveillance capitalism.”
Original title: De grote dataroof
Director: Roland Duong
Research: Tom Reijner, Halil Ibrahim Özpamuk
Camera: Adri Schrover
Sound: Jochem Salemink
Editing: Roland Duong, Paul Delput, Rinze Schuurman
Production: Marie Schutgens
Production assistant: Britt Bennink
Image Editing: Rob Dorrestijn, Paula Witkamp
Online Coordinator: Arja van den Bergh
Commissioning Editors: Bregtje van der Haak, Doke Romeijn