While the nation has long wondered about the mass production of so much food in McDonald’s 35,000 locations worldwide, the company has decided to finally provide the answers or proof for the doubters.
‘This is being done to address the questions, the comments and the concerns of our customers,’ said company chief brand manager Kevin Newell to GMA.
‘It’s not linked to the business performance at all. It’s linked to making sure that our customers truly know the story about McDonald’s food.’
Amid much of the mythbusting are questions about why its burgers may not rot and that there are no worms in its beef, through its ‘Our Food. Your Questions.’ campaign.
McDonald’s website says it uses ‘100% pure beef’
The world’s biggest hamburger chain is confronting unappetizing questions as part of a U.S. campaign to beat back perceptions that it serves Frankenfood. The company has run similar campaigns in Canada and Australia and said Monday it’s bringing the effort to its flagship market.
For its latest campaign, among the first issues McDonald’s addresses are widely circulated online images and videos that show its burgers staying in tact after several weeks or even years. On its webpage, McDonald’s says that’s likely because the food has dehydrated, and that food needs moisture to form mold.
The company’s responses to other questions such as ‘Does McDonald’s beef contain worms?’ are more direct: ‘No. Gross! End of story.’
Read more: http://www.dailymail.co.uk/news/article-2791768/what-s-really-happy-meal-mcdonald-s-begins-online-campaign-explain-burgers-not-rot-deny-makes-frankenfoods.html#ixzz3G8r0gI3o
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