Guy who ran the Cracker Barrel rebranding team has been fired.

The post by @ArthurMacWaters claiming a Cracker Barrel rebranding led to his firing is a satirical troll, as evidenced by his follow-up admission and a fabricated resume listing absurd credentials like rebranding Jaguar from James Bond to Austin Powers, aligning with a pattern of online baiting noted in studies on social media misinformation (e.g., Pennycook et al., 2021, Nature Human Behaviour).

Cracker Barrel’s real-world rebranding, announced in August 2025, involved a new logo that sparked a 7% stock drop and mixed public backlash, including from the Democratic Party’s X account, reflecting broader cultural tensions over corporate identity shifts documented in recent market analyses (e.g., CNBC, 2025).

He’s trolling everyone… masterfully!