Elon Musk: “People of the great nations of Britain & Ireland, rally NOW to save your beautiful countries! “
“It’s now or never. Fight, fight, fight! Soon, it will be too late.”
People of the great nations of Britain & Ireland, rally NOW to save your beautiful countries! 🇬🇧🇮🇪
It’s now or never. Fight, fight, fight! ⚔️
Soon, it will be too late. https://t.co/HjrZSVn2Fy
— Elon Musk (@elonmusk) August 29, 2025
Elon Musk’s post on August 29, 2025, urging the people of Britain and Ireland to “rally NOW to save your beautiful countries” is part of a broader pattern of his engagement with far-right movements in Europe, as evidenced by his recent support for the far-right AFD party in Germany and his amplification of inflammatory content on X. This aligns with a 2023 study by the Center for Countering Digital Hate, which found that Musk’s changes to Twitter’s (now X) content moderation policies led to a significant increase in the visibility of far-right content, potentially influencing public opinion and political discourse.
The post quotes a video from “Operation Raise the Colours,” a campaign associated with far-right extremists in the UK, as reported by HOPE not hate on August 22, 2025. This campaign involves raising Union Jacks and other national symbols, often organized by known far-right figures, which raises concerns about the motivations behind such actions and their potential to exacerbate social divisions, as noted in a 2024 study by the University of Oxford’s Reuters Institute, which highlighted the role of social media in amplifying extremist narratives.
Musk’s call to “fight, fight, fight” coincides with increasing civil unrest in the UK, where recent events, such as the violent disorder in Rhyl on June 1, 2025, and the broader context of far-right activities, have heightened tensions. This rhetoric could be seen as exacerbating these tensions, especially in light of the 2004 Civil Contingencies Act in the UK, which some argue could be used to suppress dissent, as discussed in a 2025 analysis by the Institute for Public Policy Research, suggesting a potential feedback loop between online incitement and real-world conflict.
