AT&T admits your TV is watching you
Why It Matters
Sophisticated targeting techniques could change viewers’ experiences and TV networks’ bottom lines
- By Tom Simonite on February 5, 2013
Few cable subscribers realize it, but each time they switch channels, their TV provider makes a note of it. Today, that data is primarily used for internal research and to inform ratings. But newly published work from researchers at AT&T shows how it could also be used to make TV advertising more compelling.
By contrast, few humans are involved in the process of targeting online advertising. Advertisers choose their target audience, and software does the rest, automatically matching ads with specific Web pages and even people (see “High Stakes in Internet Tracking”).
MORE AT SOURCE: http://www.technologyreview.com/news/510186/att-brings-online-ad-targeting-tactics-to-tv-commercials/